Marketing

ATM.TV to deliver DOOH advertising at 7-Eleven ATMs

Photo: provided

December 16, 2020

ATM.TV, a digital content and brand advertising company, has entered an agreement with FCTI Inc. to provide advertising for displays above ATMs at more than 8,500 7-Eleven stores in the U.S.

ATM.TV will provide a software and hardware platform to deliver content to D screens placed above ATM units.

"ATM.TV's entry into the digital-out-of-home space comes during a global pandemic that has seen many people turn to convenience stores for quick shopping trips to avoid supermarkets and big-box stores," Daniel Aharonoff, digital marketing and technology expert, said in the release. "As traditional TV viewership continues to decline and other non-traditional media vehicles have uncertain futures, the DOOH marketplace is growing rapidly to meet advertiser demand for digital media, with the added benefit of out-of-home placement."