Omnichannel
Australian fragrance maker expands online reach
September 17, 2021
The Glasshouse Fragrances, a fragrance maker based in Australia, is expanding its e-commerce channel strategy via two online retailers. The brand is offering its products at e-commerce sites SkinStore and LookFantastic, according to a press release.
"We continue to follow our strategy of getting Glasshouse Fragrances into the hearts and homes of our beloved consumers," Glasshouse CEO Nicole Eckels said in the release. "All of us could use a bit of self-care and pampering right now and, thanks to these partnerships, our exclusive collection is more accessible for customers looking to truly indulge themselves with our fine scents."
Founded in 2005 by Eckels, Glasshouse Fragrances launched a U.S. e-commerce site this summer, making its luxury products available to the North American marketplace. The products are also available for purchase on Amazon.
"It's an honor to have our products available at these two fine online shops," Eckels said in the release. "We can't think of a better pair of partners with which to grow our Glasshouse Fragrances brand."
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