Technology

Australian retailer taps Bringg tech for delivery enhancement

February 23, 2023

Australian retailer Coles Group is partnering with Bringg, a delivery platform provider, to boost its customer experience by enhancing its home delivery options.

The technology will let Coles be more efficient in allocating deliveries to its network of carriers and track deliveries in real time, according to a press release, and improve same-day home delivery.

With the platform Coles can allocate online customer orders for delivery and be able to track, manage and execute all operations even when there is an uplift in orders.

"We believe that Bringg offers a unique and compelling solution to provide Coles customers with an improved on demand and consistent home delivery experience, while streamlining our online operations," James Geddes, general manager for online network and growth at Coles, said in the release. "We are excited to add a multitude of new innovative capabilities to our network and are confident that, with Bringg, we can improve the ways we serve our customers to ensure that we meet their needs and expectations."