Marketing

Babies R Us launches comeback flagship store

Adobe Stock

July 26, 2023

First Toys R Us came back. Now its sister e-commerce enterprise, Babies R Us, is also back and just launched its arrival in a flagship location at the American Dream Mall in New Jersey.

The store news was first announced earlier this year, as RetailCustomerExperience reported.

The store is 10,000 square feet and it, too, like Toys R Us, is owned by WHP global after it acquired both brands in 2021, according to a CNN report.

WHP Global initially focused on reviving Toys R Us and opened a 20,000-square-foot flagship store at the same mall in December 2021.