Marketing

Batteries Plus campaign puts focus on technical expertise

Photo: Adobe Stock

May 29, 2025

Batteries Plus has launched a national campaign focusing on B2B and consumer battery solutions that brands its franchisees and store teams as technical experts.

Under the tagline, "The Experts In Charge," the company is celebrating the services, battery knowledge, and hands-on repairs that set it apart from competitors, according to a press release.

The campaign champions the brand's in-store experts who listen, problem-solve, and deliver personalized service across a wide range of battery and recycling needs.

"This campaign reflects what has always been best about Batteries Plus: our highly trained people," Jon Sica, chief operating officer for Batteries Plus, said in the release. "Our franchisees and stores associates are the heroes. Whether someone walks in with a broken phone, a dead car battery, or just not knowing what battery they need, our stores are there with answers, repair tools, and most importantly — the right battery, no matter how specialized it is."