News

Bazaarvoice brings product reviews to Google search, ads

April 20, 2010

Bazaarvoice announced at the Social Commerce Summit 2010 that it has partnered with Google to share product review content from Bazaarvoice client sites on Google Web Search, Google Product Search, and Google AdWords ads. According to a company release, retailers and manufacturers using Bazaarvoice can easily leverage their product review content to drive more high-quality traffic from Google, as well as provide brand exposure to qualified shoppers. Consumers benefit from immediate access to opinions from other customers as they research and complete purchases, adding relevance and authenticity.

Bazaarvoice is Google’s first publicly integrated platform partner for product review content and is making the new capabilities immediately available to retailers and manufacturers as SyndicateVoice for Search.

The integration provides retailers and manufacturers the opportunity to boost brand exposure through:

• Full Length Reviews with Branding in Google Product Search: Retailers and manufacturers benefit from the opportunity to use reviews to gain greater visibility and brand recognition during key points in the shopping process. In addition, these reviews link back to the merchant’s product page.
• Ratings Information Through Web Snippets in Google.com Search Results: Bazaarvoice’s automated integration will allow review content to appear in Google’s natural search results.
• Aggregate Star Ratings in Google Advertising: Retailers and manufacturers will be able to leverage product ratings in Google advertising products.

The data feed of full-text review content is available through Bazaarvoice’s new SyndicateVoice for Search offering. SyndicateVoice for Search lets brand sites capture purchase-ready searchers at every stage of the purchase process. User-generated content provides fresh content that relates directly to products in the customer’s language, using the same words shoppers would use to find products.