Marketing
Bed, Bath & Beyond expands DoorDash partnership
October 13, 2021
Bed Bath & Beyond is the first retailer to jump on the DoorDash marketplace app and website, offering more than 60,000 products.
The move is an extension of a partnership the two companies established in May for on-demand delivery, according to a press release.
"As we continue our transformation to a digital-first, omni-always retailer, DoorDash is an ideal partner to help expand our marketing reach to the millions of customers who already shop their digital channels," Rafeh Masood, EVP, chief digital officer and interim chief brand 0fficer for Bed Bath & Beyond, said in the release. "We are particularly pleased to be the first retailer specializing in home and baby to join the DoorDash marketplace, as it speaks to our authority in these markets and our work to strengthen our customer base."
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