News

Best Buy relaunches mobile site

May 26, 2010

Best Buy Mobile, the mobile specialty retail unit of Best Buy, announced today the re-launch of BestBuy.com/Mobile. With added features including online purchasing and Instant Ship, the new online hub offers convenient, customer-focused solutions for on-the-go gadget shoppers.

According to a company release, customers for the first time will have the convenience of purchasing a mobile phone online and having it shipped to their home or they can pick it up in-store. For customers needing assistance while choosing their phone online, Best Buy Mobile has a dedicated call center to respond.

"The capabilities within the enhanced site in combination with our in-store experience give Best Buy something completely and totally unique in the mobile phone marketplace," said Shawn Score, president of Best Buy Mobile. "Now, we are truly a multi-channel mobile phone retailer supporting customers when and where they choose to engage us."

Best Buy's Mobile Web site's new functions include:

• Online purchases: Customers can purchase a mobile phone with a contract using online channels. Customers place their order, and can then choose to pick up in store or have their new phone shipped directly to their home.
• Instant Ship: With Instant Ship, if a customer comes in and is qualified for a device that is not available in-store, the device can be ordered and shipped directly from the Web site. Instant Ship online improves the options of phones and colors for customers, and allows customers to have their new handset delivered to their home.