News

Big data firm consolidates global brands

August 13, 2014

London-based cloud software and big data company eCommera today announced the launch of its new global brand identity, OrderDynamics — unifying its subsidiaries under a single brand across the globe. Under OrderDynamics, the company will continue to offer an integrated suite of software-as-a-service big data products and services to power intelligent commerce for global retailers and brands, the company said.

"These past 18 months have witnessed fundamental change for retailers and for OrderDynamics. Retailers continue to be challenged to deliver seamless customer experiences in a stock-efficient way. Profit has become elusive for omnichannel retailers, and vast amounts of data don't deliver the insight to navigate the path forward," OrderDynamics CEO Andrew McGregor said in the announcement. "We have developed a fresh approach to driving action out of data, and are integrating that profit-driving, actionable data with our leading order management software, commerce platform and third-party software. We are uniquely able to help retailers deliver frictionless customer experiences, while running businesses that are efficient across inventory, delivery, merchandising and marketing."

OrderDynamics said it has witnessed strong momentum in North America and Europe, with more than 30 new major brands and retailers, including 9 of the top 100 online retailers, choosing the company's solutions in the past 12 months alone. Revenue was up 46 percent year over year.

The OrderDynamics product family includes:  

• Dynamic Action: The OrderDynamics decision intelligence application translates enterprise big data to accelerate real-time understanding and drive profitable actions.
• Order Management: A proven omnichannel order management system connects inventory and orders across all channels, enabling retailers to deliver higher levels of customer service and profitable fulfillment.
• Commerce Platform: OrderDynamics' data-driven, cloud-based commerce and content platform delivers engaging and consistent cross-channel shopping experiences.
• Services: The global team of experienced retail and technology experts deploy, manage and extend the company's platform to speed deployment and advise on strategies to drive cross-channel revenue growth.

Since the start of 2014, the company has announced multiple new customers including Godiva, Sojeans, J. McLaughlin, Pentland Brands, Lemon Curve and Menlook.com. This brings the SaaS software and big data company's roster of commerce customers such as Neiman Marcus, Asda Direct, Brooks Brothers, Clarins, Laura Canada and Grainger to a total of more than 80 clients operating in 33 countries.