Consumer Behavior

Black Friday tops for shopping

Photo by istock.com

November 22, 2022

Black Friday will beat out Small Business Saturday and Cyber Monday when it comes to consumer activity as 57% of those polled by Jungle Scout will shop Black Friday, while 43% will shop Cyber Monday and 20% will shop during Small Business Saturday.

Eighteen percent of consumer don't plan on shopping during any of the three retail shopping days, according to a press release on Jungle Scout's consumer data.
Additional findings include:

• 59% plan to give a physical product (clothing, electronics, jewelry, etc.) compared to 65% in 2021.
• 49% plan to give a gift card compared to 65% in 2021.
• 29% plan to give a virtual product (Netflix or Spotify subscription, virtual gym membership or Masterclass membership) compared to 27% in 2021.
• 23% plan to give physical product delivery/subscription-box services (Blue Apron, book-of-the-month club, beauty box) compared to 22% in 2021.
• 56% search for deals/discounts.
• 40% like to surprise the recipients with gifts they didn't ask for or expect to receive.
• 28% tend to shop for specific brands.
• 19% buy gifts based on ideas they get from social media.