Consumer Behavior

BOPIS gains ground with consumers

Photo by istock.com

November 5, 2021

The ongoing COVID-19 pandemic is likely a prime reason consumers are increasingly using the buy online pick up in store strategy with 64% of consumers now using the option.

That's a prime finding of a Package Concierge survey, conducted by Zogby Analytics, that polled more than 1,000 U.S. consumers, according to a press release.

The survey also reported 83% will shop online in the same fashion or more this holiday season compared to 2020.

The BOPIS uptick represents a nearly 23% jump in six months, and 20% of consumers report using it frequently.

"Retailers that want to capitalize on BOPIS must deliver an end-to-end experience that provides shoppers with the ease-of-use, security and speed that they have come to expect," Donna Logback, head of marketing at Package Concierge, said in the release. "Our study shows that when shoppers are choosing between two equal retailers for similar items, 60% would choose the store offering BOPIS — and with the forecasted delays in the supply chain this holiday season, BOPIS is poised to be an even more dominant shopping method this season. Lockers are a critical part of the strategy for BOPIS order fulfillment, so retailers must embrace it as a necessary part of doing business."