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Brand loyalty can be a fleeting thing, reveals study

September 27, 2018

Retail consumers can be loyal but that loyalty may not last too long, according to a new survey from Adtaxi.

In fact, 76 percent of consumers that have aligned with a brand are likely to change their mind, the survey reported.

When it comes to a purchase price is still top of the list followed by quality, reputation and service. Among the study's highlights:
●    79 percent say they typically learn about products and services by browsing online.
●    49 percent say their purchasing decisions are influenced by friends' social media posts, closely followed by 30 percent saying their decisions are influenced by a brand or retailer they follow on social media.
●    A majority (59 percent) of respondents have at least considered purchasing a product after seeing a post about it from a social media influencer.
●    Over a quarter (26 percent) say their purchasing decisions are impacted by social media influencers, and 24 percent put the same level of trust in friends and influencers when it comes to product opinions.