Marketing

Bridgestone continues on expansion route

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April 1, 2021

Bridgestone Retail Operations (BSRO), which operates tire and automotive service centers, aims to beat its 2020 expansion of 52 stores by adding nearly 60 more locations this year.

The subsidiary of Bridgestone Americas will launch 58 stores in the U.S., according to a press release. Eighteen are on schedule to open by the end of next month.

"We are grateful that despite all the changes 2020 had in store for us, we were able to create jobs in 52 new communities and provide essential services to more customers across the country," Marko Ibrahim, president, Bridgestone Retail Operations, said in the release. "We are excited to continue expanding our retail footprint in 2021 as we solidify our position as the most trusted tire and automotive service provider in every neighborhood we serve."

BSRO, which operates more than 2,200 retail locations across the U.S. under the brand names Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus, and Wheel Works, hired more than 500 employees in 2020 to support its new stores.