Customer Service

British consumers like phone most when it comes to customer support

Photo: Adobe Stock

December 5, 2023

When it comes to customer support in the U.K., consumers like the traditional phone call compared to email and 69% will dial first before trying another assistance channel.

One reason is that nearly half, 45%, view the phone support as superior to other contact methods.

Those are top findings from research from communications services provider Gamma Communications.

The data also revealed 80% would continue shopping with a small to medium size business that offers superior phone customer service, according to a press release on the findings.

Almost half of those polled, 46%, value phone calls because they feel better understood when communicating verbally and 45% believe the support and customer service via the phone is of higher quality in comparison to other contact methods.