Marketing
Brookshire Brothers grocery taps Birdzi to get personal with shoppers
December 17, 2024
Brookshire Brothers, an employee-owned regional grocery chain based in Texas, is deploying customer intelligence and engagement technology from Birdzi to deliver a personalized shopping experience and more meaningful promotions to shoppers.
The chain, which operates seven retail brands from contemporary grocery stores and convenience-supermarket hybrids to traditional convenience stores, will implement Birdzi's Visper solution to deliver personalized digital coupons and ad flyers, according to a press release.
"Brookshire Brothers believes in putting our customers first," John Alston, president and CEO, Brookshire Brothers, said in the release. "Birdzi's cutting-edge personalization tools allow us to quickly adapt to the unique needs of the customers served by our nearly 120 stores, ensuring we remain a trusted and valued community partner."
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