Marketing

Build-A-Bear, Family Entertainment Group team on adventure space

Logo provided.

May 2, 2022

Family Entertainment Group LLC, a family entertainment center operator, has partnered with Build-A-Bear to launch Build-A-Bear Adventure, an all-new space that includes a Build-A-Bear Workshop, Build-A-Bear Bakeshop, Selfie Room and Fun Zone Arcade, according to a press release.

The Build-A-Bear Adventure launch coincides with Build-A-Bear's 25th anniversary.

Family Entertainment Group will operate the 2,000-square-foot Fun Zone Arcade, equipped with 25 games, virtual reality experiences and prizes as well as games to complement the Build-A Bear programming.

The Fun Zone Arcade is included in birthday party packages at Build-A-Bear as well as being available for walk-in guests.