News

Buy.com launches social shopping platform

February 3, 2011

Buy.com said its ShopTogether Community is a platform that allows shoppers to "virtually" share shopping experiences in real-time.

The platform enables consumers to make recommendations, and chat via e-mail, instant messenger (IM) or Facebook Connect about product features with friends and family.

Results from the initial beta testing demonstrated that consumers spent significantly more time on Buy.com when shopping with their friends. To further integrate and enhance future social shopping offerings on the site, Buy.com has acquired ShopTogether technology developer DecisionStep, Inc., for an undisclosed amount.

Buy.com’s ShopTogether Community overcomes the typical solitary online shopping experience and brings the communal aspects of shopping in the real world to the Internet. As a follow-on to Buy.com’s BuyTV product video segments, ShopTogether is the next step in Buy.com’s goal to deliver the rich in-store experience online. The ShopTogether Community offers an instant messenger (IM) capability directly on Buy.com to enable spontaneous engagement with friends and family.

Other features include:

• Instant chat sessions with friends who are shopping on Buy.com and logged in through Facebook Connect
• Integration with Twitter and other social networks
• Simultaneous product browsing
• Ability for shoppers to redirect a friend, with permission, to the page he/she is viewing
• Real-time viewing of the most popular items on Buy.com
• Private chat sessions with Buy.com Customer Service support

"Integrating social connection on Buy.com makes online shopping more engaging and fun, and we believe it will ultimately drive increased loyalty," said Neel Grover, president and CEO of Buy.com. "ShopTogether is an integral asset on the Buy.com site, and we plan to capitalize on this platform with the acquisition of the company."