Technology
C-brand taps Paytronix for loyalty program, personal messaging
March 31, 2025
Quality Oil Company is partnering with Paytronix to launch Paytronix's guest engagement suite of solutions across 138 retail locations.
The technology will be used to create a loyalty program as well as personalized messaging, according to a press release.
Quality Oil Company, a North Carolina-based company, owns and operates three convenience retail brands, including Quality Mart, Quality Plus and GOGAS. Quality Mart stores include fuel and feature a traditional convenience store, while Quality Plus and GOGAS stations offer fuel along with drive-by vending machines and drive-thru windows for purchases of tobacco products, snacks and drinks.
The Paytronix loyalty and messaging solutions will be integrated with a mobile app from Rovertown to help Quality Oil get closer to its customers and drive engagement. Quality Oil will also utilize Paytronix's distinctive strategy and analytics service to refine their personalization initiatives and bolster customer retention opportunities.
"Paytronix gives us a refined loyalty system that we can use to reward our customers with one-to-one offers that matter to them," Michael Robb, vice president of marketing, Quality Oil Company, said in the release. "Our goal is to increase our loyalty penetration and create even more opportunities to engage with our Quality Perks mobile app."
The Quality Perks mobile app's self-service capabilities lets Quality Oil manage its promotions and overall user experience.
Quality Oil owns and operates three convenience retail brands, including Quality Mart, Quality Plus and GOGAS. Quality Mart stores include fuel and feature a traditional convenience store, while Quality Plus and GOGAS stations offer fuel along with drive-by vending machines and drive-thru windows for purchases of tobacco products, snacks and drinks.
