July 27, 2010
Kodak has announced that it has signed a new partnership agreement with Carrefour, a leading European and the world's second largest retailer. According to a press release, the multi-year agreement follows an in-depth competitive assessment by Carrefour to select the best partner to drive category transformation, enabling the two market leaders to provide shoppers with a fresh, innovative and new photo shopping experience.
Kodak will work with Carrefour on the implementation of a photo concept that will enable consumers to have access to a large array of high quality photo products, from photo books to photo gifts and 4"x6" prints, quickly and with ease.
The Carrefour Group has more than 15,500 stores under its banner in 32 countries across Europe, Asia and Latin America. Kodak continues to build on its installed base of approximately 100,000 kiosk touchpoints worldwide.
"Kodak's vision is to reinvent the retail photo experience and Carrefour is the perfect partner to bring the vision to life," said Nicki Zongrone, general manager of Kodak's Retail Systems Solutions business and vice president of Eastman Kodak Co. "The strong worldwide demand for our solutions demonstrates that we're transforming the category and delivering more growth and more profit to retailers. We're very proud of this partnership with Carrefour and are looking forward to executing on this new business opportunity with this world class retailer."