News

Cars.com using Stibo to manage its online experience

June 3, 2014

Cars.com, an automotive digital marketing company and online resource for buying and selling new and used vehicles, announced that it has selected Stibo Systems’ multidomain master data management solution to strengthen its e-commerce infrastructure and optimize the experience for its customers. Leveraging Stibo Systems' MDM platform STEP, Cars.com said it will manage more than 100,000 individual product references and related items in an effort to create a more satisfying shopping experience for consumers and provide a greater return for their advertisers and dealer customers.

Cars.com, which was established in 1998 and sees more than 30 million visits to its site per month, said it will use STEP to map incoming data sets against each other in order to help consumers find the perfect vehicle. Using the MDM system, Cars.com will establish tools to correctly identify key inventory features such as colors, makes, models and styles and provide multiple descriptions of the automobile’s products and features.

The companies said that STEP will enable Cars.com to better define vehicles on their site and tie individual attributes together to improve the match between potential buyers and relevant dealer advertisements. The company’s products and services include vehicle research information, consumer reviews, side-by-side comparison tools, photo galleries and videos, unbiased advice and editorial content, classified advertisements, local dealer information, dealer reviews and more.