Casual Male launches big-and-tall social networking site
August 18, 2008
DMNews: Multichannel apparel merchant Casual Male Retail Group Inc. has launched BoldXL, a social networking site for young big-and-tall consumers. The niche audience can share its experiences and discuss fashion tips on the site. Wisconsin-based agency Planet Propaganda worked with Casual Male on the design and content of the Web site, with the goal of creating a young, cool, bold look.