News

Celerant e-commerce tool adds CMS features

April 21, 2010

Retail software provider Celerant Technology announced that it has completed the integration of its content management system (CMS). The Celerant CMS was designed to simplify the task of editing web content, allowing updates to be made quickly and easily, with little technical knowledge.

"Our new, customized CMS enables effortless content authoring and provides an advanced tool to easily promote your marketing initiatives on your site," said Ian Goldman, Celerant Technology president and CEO. "This integrated system, which can be accessed via a web browser, enables our e-commerce clients to manually make changes and additions to their site on a continual basis. Employees have the ability to frequently modify content for news and announcements, upload an unlimited amount of media files, create blogs, job postings and event calendars, and create browser titles and SEO tags that help to increase search engine performance. The CMS ensures that website content is kept fresh and up to date."

Celerant Technology provides a complete multichannel solution for retail organizationsincluding POS, inventory management, warehousing, E-Commerce, mail order and more. The integrated CMS provides retailers the opportunity to maintain the content of their e-commerce sites, allowing them to keep it updated with an unlimited amount of news articles, press releases, images and videos. Blogs can be created to increase interaction between the company and its consumers, and can also feature related products that link back to product pages. Brand pages can be created, complete with customized brand headers, allowing clients to increase that brand’s relevance on the web and improving their own SEO ranking in the process.