News

Cellfire helping developers to integrate grocery coupons into apps

November 30, 2011

Cellfire Inc. today launched QBridge, a software developer kit (SDK) designed to help developers integrate digital grocery coupons into their existing applications.

QBridge is the only full application program interface (API) available to the general developer community that enables software developers to integrate customized grocery coupons into their current environments with training support and reporting capabilities, according to a company press release.

Cellfire uses QBridge to "bridge" the gap between the retailers and consumer packaged goods providers with the digital generation of consumers they seek by using Cellfire's Digital Offer Network of more than 400 web and mobile partners, Robert Drescher, CEO of Cellfire, said in the press release.

CardStar will be one of the first to use the QBridge system in its mobile apps, which drive the use of loyalty cards and coupons. Consumers will be able to clip coupons directly through the CardStar mobile app without having to be redirected to another interface.

"Cellfire has made it easy to incorporate the power of the Cellfire Digital Offer Network into our applications, allowing us to create even more value to our users, grocers and brands," Andy Miller, CEO of CardStar, said in the release.

Drescher said Cellfire's syndication platform helps developers:

Give their users value on grocery shopping, the most frequent consumer purchase activity

Add a revenue stream to help monetize apps or websites

Attract brands who want to advertise in an environment where there is a concrete digital call-to-action with a coupon

Increase retention rates through value-add emails or notifications to users regarding new coupons, expiring coupons and redeemed coupons

"With QBridge, we are giving developers one easy access point to offer millions of coupons per month to millions of consumers through our Digital Offer Network of partners," Drescher said.

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