News

Cellfire launches coupon syndication for iPhone, Android devices

June 6, 2010

Cellfire Inc. announced the launch of QMobile Coupons, which it says is the first electronic coupon syndication platform developed for iPhone and Android mobile applications. QMobile Coupons is a new way for mobile application developers and brands to provide valuable grocery coupon offers to the rapidly expanding mobile audience. The company said it has secured several partnerships with leading applications such as ShopSavvy, Grocery Gadget and Intuition: Mom’s Personal Assistant.

The growth of smart phone users has led to a proliferation of mobile applications. Recently, comScore published that almost 29 percent of the 234 million mobile subscribers in the United States downloaded applications in the first calendar quarter of 2010. According to an ABI Research report, the number of mobile applications downloaded in 2010 will be nearly 6 billion, more than doubling last year’s total of 2.4 billion. The iTunes application store has more than 200,000 applications, while the Android Marketplace is growing quickly at more than 50,000 offerings.

The QMobile Coupons platform was developed using Webkit, CSS and HTML5 toolboxes. Cellfire says it has the largest grocery network in the country, extending its couponing program to more than 30 grocery chains across 4,500 locations nationwide.