News

CETWorld introduces new educational track

October 20, 2010

Customer Engagement Technology World (CETW), formerly the KioskCom Self Service Expo and The Digital Signage Show, has announced that this year's fall show will feature an all new educational seminar program devoted to understanding the true value of advertising for brands through the digital out-of-home/place-based media and mobile mediums.

Hosted by leading agencies, brands, media buyers, network operators and research analysts, this two-day conference will demonstrate the value of utilizing these mediums for advertising success, CETW organizers say.

"Agencies are being called upon by our clients to find opportunities to actively engage targeted shoppers to build brand awareness and drive purchases," David Sommer, managing partner at WPP's GroupM Retail, CPG and Shopper Media, said in the announcement. "The strategies and technologies that will be presented at CETW help our team of Shopper Media Strategists stay on the cutting edge of shopper marketing and enable us to maximize our clients' return on marketing investment."

This advertising-specific track will be presented as part of CETW’s multitrack educational program, and will include sessions on several key issues:

• Keynote Presentation: Understand How Agencies Think About Their Brands’ Customer Engagement Technology Strategies

• Digital Out-Of-Home Media Forecast

• Strategies & Tools that Agencies, Media Buyers & Brands Need for Successful DOOH/PBM Network Advertising

• Beyond Digital Displays: Strategies for Effective Digital Communications

• Reaching Your Customers: Leveraging Accountability & Analytics to Select DOOH Network Advertisng

• Strategy First: Incorporating Digital Signage into a Campaign Strategy

• Realizing ROI With Your Digital Out-of-Home Network

The inaugural CETW is scheduled for Nov. 10-11 at the Javits Center in New York City.