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Chick-fil-A beats out Amazon, Netflix as top social media brand

The company also bested Netflix, Walmart, Target, Costco, JetBlue and Coca-Cola in social engagement.

January 12, 2016

Chick-fil-A is the No. 1 favorite American brand on all major social media platforms: Facebook, Twitter and Instagram, according to a press release from Moxie, a marketing and technology agency.

Moxie came up with the findings through the use of eValue data of 2015 social media performance via Engagement Labs’ rankings of America’s top favorite brands for 2015.

Source: Engagement Labs eValue 2015 rankings of America's 10 favorite brands for 2015.

"It represents the cumulative and collective effect of doing social right over time," said Michael McCathren, director of new market strategy at Chick-fil-A.

Moxie has been Chick-fil-A's social media agency of record since 2008. Since that time, the social community for the Atlanta-based restaurant has grown to more than 8 million, with the fastest growing channel — Instagram — seeing both average likes and comments per post up nearly 150 percent since 2014.

"Chick-fil-A has been a tremendous partner for us," said Kristina Jonathan, EVP of strategy at Moxie. "The trust we have built has enabled our social strategy and creative teams to create experiences that drive brand participation authentically across Facebook, Twitter, Instagram and Tumblr. One way we've continued to push the boundaries and evolve for Chick-fil-A has been by fully leveraging our agile content studio for them — Unit3C."

Unit3C is Moxie's on-site production studio. It is complete with multiple editing bays and hybridized staff who can direct, shoot and edit.

"Unit3C is a critical part of our evolved social media practice, which is ready to deliver meaningful, real-time messaging for progressive brands," said Erik Hostetler, VP group creative director of Unit3C at Moxie. "For Chick-fil-A, we've been pushing the boundaries in the last 12 months with highly relevant and timely content created inside of our signature 24-hour cycles."

"Our partnership with Moxie and Unit3C took our social creative to the next level. It allowed us to be agile, nimble, strategic and really understand what our customers are looking for in the social space," said Kristen Hunter, social and digital marketing manager for Chick-fil-A.