Payments

Cinemark deploys Adyen tech to streamline payments, enhance experience

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September 25, 2024

Cinemark, a global entertainment company, is deploying Adyen's financial technology platform to power enterprise payments across the chain's more than 300 U.S. locations.

Adyen will power payments made online via Cinemark's website and mobile app, in addition to purchases made at Cinemark's box offices, lobby kiosks and concessions counters, according to a press release.

"Partnering with Cinemark taps into exactly what Adyen does best — streamlining and unifying payments onto a single platform," Davi Strazza, president of Adyen North America, said in the release. "Whether it's online ticketing, in-app purchases, or in-theater, Adyen is ensuring that every interaction is as smooth and enjoyable as the movie itself."

In addition Cinemark is enabling the use of Network Tokens and has enrolled in RevenueProtect, Adyen's built-in risk management solution that helps fight fraud, reduce costs and increase conversion through a combination of static rules and machine learning.

"By integrating Adyen's sophisticated payment processing platform, we are increasing the flexibility of purchasing options for our guests and reducing friction in the movie-going experience," Melissa Thomas, Cinemark CFO, said in the release.