News

Clear Demand, 360pi partner on real-time pricing intelligence

June 19, 2014

Omnichannel retail pricing firm Clear Demand has announced a partnership with 360pi, a provider of competitive price intelligence. Under this joint initiative, 360pi’s real-time price intelligence is fed into Clear Demand’s pricing platform, which in turn alerts retailers to competitive price changes — including compliance with product-line and pricing rules — and helps manage competitive price strategy.

“Online price transparency has created a ‘competitive pricing imperative,’ in which shoppers’ purchase decisions for certain price-sensitive SKUs are influenced more by price competitiveness than by price sensitivity alone,” said Jim Sills, president and CEO of Clear Demand. “Understanding and executing on these insights can help shape sustainable merchandise and pricing strategies and help retailers avoid the proverbial race to the bottom. 360pi’s best-in-class competitive price intelligence, combined with Clear Demand’s big data analytics, holds the key.”

“We collect billions of pricing and product data points for our retail clients — that’s big data,” said 360pi CEO Alexander Rink. “Increasing price transparency and price dynamism across categories means these numbers are growing exponentially, adding to the challenge facing retailers. We are extremely pleased to work with retail pricing and analytics leader Clear Demand to help retailers understand what’s happening, and then take effective and sustainable action in near real time.”