Marketing

Clinque taps Journee for immersive virtual shopping experience

April 5, 2023

Clinque, an Estee Lauder-owned brand, is partnering with Journee, a Web3 metaverse-as-a-service platform, on a new e-commerce shopping experience called Clinque Lab.

The goal is to engage customers in a sensory universe, according to a press release. Users can learn about product ingredients, formulations, benefits and application techniques on their phone, tablet or computer.

The virtual storefront infrastructure is a photorealistic 3D environment that brings the consumer into a virtual iconic Clinique counter where consumers can discover, interact, play, learn and shop.

A survey by Accenture shows nearly 55% of consumers want to be active users of the metaverse, and 90% want to do so in the next year.

"Unlike our retail stores, the Clinique Virtual Lab is an open world with no physical borders, offering endless possibilities in terms of design and storytelling. We wanted to take our Clinique brand to a new dimension on a platform that encourages experimentation and creative freedom," Charmi Panchal, executive director of Clinique global e-commerce, said in the release. "Journee is the perfect partner to help us leverage the potential of the platform and create an experience that creatively expresses our dermatological roots. Together we have created this experience that we hope will inspire our customers."