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Cold weather proves rewarding for Macy’s

December 4, 2017

The arrival of winter, and need for winter coats, is making for healthy financials for Macy's.

A surge in outerwear sales is putting the brand on good footing going into the holiday season, according to a Bloomberg report.

As of 7 a.m., Black Friday Macy's had sold 200,000 coats, Macy's CEO Jeff Gennette told Bloomberg Television.

The holiday boon is due, in part, to the fact consumers like shopping at a brick-and-mortar over the popular Black Friday holiday shopping weekend, said Gennette.

"Customers today want to go to a store — the sights, the smells, the sounds," he told Bloomberg. "How you can create that in a department store is a unique opportunity that we have."