News

Connexity buying PriceGrabber

Connexity is buying PriceGrabber and the acquisition will reportedly make the marketing services company the second largest product listing lead generation channel for retailers after Google.

June 17, 2015

Connexity is buying PriceGrabber and the acquisition will reportedly make the marketing services company the second largest product listing lead generation channel for retailers after Google.

Reports also claim it will make Connexity twice as large as similar channels or networks in other companies such as online retailers Amazon and eBay. Terms of the deal will not be disclosed, according to a news release.

PriceGrabber, a retail lead-generation platform and network, states in a release announcing the move that it provides more than 2,000 retailers marketing access to tens of millions of high-intent shoppers each month from shopping destinations such as Yahoo!, Ask.com and PriceGrabber.com.

"We are pleased to combine forces with one of the most respected lead-generation companies in retail," said Bill Glass, CEO of Connexity. "Our two companies are industry pioneers and putting these exceptional teams together is going to create a powerful retail marketing platform for the future."

Connexity said the move will help streamline performance marketing efforts for retailers, which will lead to increased sales.

"Online marketing is complicated, especially with so many distribution channels and sub-channels. Connexity's broader mission is to simplify customer acquisition and retention for retail-focused marketers,” stated Glass.

Connexity, Inc., was once known as Shopzilla, Inc., and is headquartered in Los Angeles.