Consumer Behavior

Consumer confidence takes a dip in April

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May 21, 2024

Consumer confidence dipped in April due and factors included job market discomfort, and consumers ability to make ends meet, according to the Numerator Consumer Sentiment Tracker from Numerator.

The tracker report captures over 6,000 responses a month relating to consumer confidence, spending, saving and consumer financial outlook, according to a press release.

The report revealed that less than half of consumers, 41%, are very or somewhat comfortable spending money on discretionary purchases right now. To save money consumers are using coupons and discount codes and shopping for items on sales as well as cooking at home.