News

Consumer survey on live help to be unveiled during webinar

March 28, 2010

The results of a survey of 3,000 consumers and their feelings about live help on retail Web sites will be released this Thursday during the webinar, "Online Retail and the ROI of Live Help." The webinar is produced and moderated by Retail Customer Experience, and is sponsored by ATG.

Findings from the global survey include:

• What drives consumers' use of different customer service options, including live help?
• How useful is live help among different demographics and phases of the buying cycle?
• When and why do consumers want a live voice conversation vs. live text chat?

The webinar, which is free to attend, takes place Thursday, April 1 at 2 pm EST. Click here for more information and to register.