Consumer Behavior

Consumers embracing brands that embrace sustainability

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June 26, 2023

Two-thirds of consumers, between 18 and 34 years old, are likely to buy from retailers committed to sustainability and 69% believe retailers have a responsibility to reduce their environmental impact.

Those are top findings from a Viant Technology study that polled more than 1,000 consumers.

"Our latest research demonstrates that consumers are increasingly looking for brands to not only talk about sustainability and about reducing their carbon footprint, but to take real action," Jon Schulz, chief marketing officer, Viant, said in the release. "As sustainability remains top of mind for both brands and their customers, we are pleased to offer our clients a number of leading-edge solutions, including our Adtricity program, which help brands take real action to achieve their sustainability goals."