News

Consumers prefer in-store for back-to-school shopping

August 13, 2018

Ninety-five percent of parents will hit a retail brick-and-mortar store for back-to-school shopping, with just 5.5 percent planning to go online.

Two-thirds of shoppers plan to start in August, according to a Shopkick survey, and while in-store will see more foot traffic e-commerce will see more spend. Sixty percent of online shoppers will spend just over $100 per child while 44 percent of in-store shoppers expect to spend that much.