News

Context Optional unveils social media tools for retailers

May 18, 2010

Social marketing company Context Optional has announced the launch of a new set of tools designed specifically for retailers. The retail offering is part of the company's Social Marketing Suite, an integrated software-as-a-service (SaaS) solution for building, monitoring and managing brand presence on Facebook.

Working with leading retail brands, Context Optional created a solution that offers integrated publishing and application creation tools to help clients engage with customers through multiple touch points. The tools enable retailers to showcase and promote products, distribute special discounts, target customers by location, and publish applications to both brand Pages and the News Feed.

According to a company release, the Social Marketing Suite's retail offerings include:

Applications:

• Create dynamic coupons, polls, sweepstakes, and product catalogs to publish on a Facebook Page and in the stream
• Allow users to print coupons from the News Feed and send to their mobile phones
• Promote new products through integrated e-commerce solutions

Publishing:

• Target and customize messages to fans based on their location
• Schedule and publish images, video and links to the stream with built-in tracking
• Engage fans with interactive coupons, polls and catalogs published to the stream

Moderation:

• Manage multiple pages through a single interface
• Escalate issues and organize internal team inside the module

Analytics:

• Track fan growth, measure consumer engagement over time and compare campaign results