News

CORESense multichannel software adds Adobe media platform

December 30, 2008

SARATOGA SPRINGS, NY — CORESense Inc., provider of on-demand, multi-channel retail management software for small and medium-sized retailers (SMRs), announced that Adobe Scene7, the on-demand rich media platform for e-commerce and multi-channeling marketing companies, is part of its COREPartner Ecosystem.

The CORESense solution wraps point of sale, store operations, multi-channel ecommerce, merchandising, order management and customer relationship management software around a centralized product, customer and inventory database providing retailers with a real-time view of their customers and their business.

Scene7 technology will be CORESense's go-to-market platform for CORESense customers' rich media needs. CORESense will offer the hosted rich media platform as an available option for retailers using its on-demand ecommerce solution. Scene7 solutions — Dynamic Imaging, eCatalogs, Visual Configurators, eVideos, Targeted Email & Print and Media Management — will help retailers using CORESense's retail software solution improve the breadth, depth, and scalability of their rich media use, resulting in winning online experiences and higher conversion rates for ecommerce stores.

Nearly Natural, a CORESense customer that sells lifelike silk flowers, plants, and arrangements, integrated Scene7 with its CORESense platform to add dynamic panning and zooming to high resolution imagery of their products. With the Scene7 integration and the CORESense-powered Web store "we doubled our conversion rate," said Robbie Singer, the store's owner.

"We look forward to working with CORESense as part of their Ecosystem," said Sheila Dahlgren, director of product marketing for Scene7 at Adobe. "Our technology is a natural complement to CORESense's ecommerce solution, and this venture makes it faster and easier for CORESense retailers to take advantage of the same functionality that big box stores use to create more innovative, engaging shopping experiences that drive online sales."