Consumer Behavior

Costco’s biggest seller is pure gold, literally

Photo: Costco

December 18, 2023

The number one item flying off Costco's online shelves in Q4 has been gold — literally.

The wholesaler has made $100 million on one-ounce gold bar sales, costing an average of $2,000 each, in its most recent quarter and sales limited consumers to two purchases, according to a New York Post report. The sales figured was cited in the company's most recent earnings call, according to a Business Insider report.

The bars are from South Africa and are not refundable. Each is "individually stamped with a unique serial number," according to Costco's website.