Omnichannel

D2C fashion brand taps former Microsoft leader as chief

May 30, 2023

Shobitam, a D2C ethnic fashion brand, has hired on Raghu Sethuraman as chairman and CEO.

Sethuraman is a former Microsoft Cloud and Amazon leader. He will focus on driving rapid growth as well as innovation and operational excellence, according to a press release. He brings over 24 years of experience in e-commerce, global operations, cloud infrastructure, customer experience and high-tech industries in Seattle, Silicon Valley, Hong Kong and India. He is an alumnus of the Harvard Business School, holds a postgraduate degree in industrial engineering from the University of Buffalo in New York and is a management studies graduate from BITS Pilani, India.

"I have been forever in awe of the rich tradition of handlooms, arts and crafts, where I am glad to join a brand with a big bold vision. Shobitam is pioneering this ethnic fashion space and I'm pleased to be part of this high-performance global team with a culture that obsesses on delivering great quality, selections, value and service for their customers globally. Together, we look forward to disrupting the fashion industry by bringing in best practices around e-commerce, global supply chain with operational excellence and innovative technology from design to delivery," Sethuraman said in the release.

Founded by fashionistas and creative sisters Aparna and Ambika in Seattle, Shobitam is building a global ethnic fashion brand that is elegant and affordable.