Marketing

Dallas Cowboys, Batteries Plus partner on recycling awareness

Image: Batteries Plus

September 22, 2025

Batteries Plus is the official battery recycling partner of the Dallas Cowboys.

The companies' multi-year partnership aims to make battery recycling easier, safer and more accessible, according to a press release.

Fans who recycle batteries at Batteries Plus stores in Texas, Oklahoma, and surrounding areas are entered to win game tickets, merchandise and the Ultimate Cowboys Fan Experience.

"The Dallas Cowboys are proud to welcome Batteries Plus into our family of partners," Jacob Stone, Dallas Cowboys senior vice president of corporate partnership sales and marketing. "We're excited to deliver special access for fans to the team they love, while helping make a meaningful impact towards better recycling outcomes across Texas and surrounding markets."

Research shows 51% of fans have never recycled a battery, and only 23% believe it's easy enough to incorporate into their regular recycling efforts, according to the release.

"Our 730 stores make the important act of recycling made simple," Scott Williams, CEO of Batteries Plus, said in the release. "Cowboys fans are some of the most passionate in the world, and if we can inspire even a fraction of that loyalty to carry over into changed recycling habits, the impact could be enormous. We're proving that fandom can fuel real change for America's energy future."