Marketing

David’s Bridal launches prom pop-up experience

Adobe Stock

February 13, 2023

David's Bridal has launched five limited-time pop-up experiences that's all about the prom.

The "House of Prom by David's Bridal" is taking place in five U.S. locations through April, according to a press release. The locations are Glendale, Arizona, Chula Vista, California, Natick, Massachusetts, Kansas City, Missouri and Fairfax, Virginia.

Customers can earn points on every purchase through Diamond Prom, an exclusive free loyalty program for high school students and can enter for a chance to win a $1,000 scholarship and a photo booth for their school events.