Consumer Behavior

Delta variant a negative impact on consumer confidence

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September 15, 2021

The Delta variant of COVID-19 is having a negative impact on U.S. consumer confidence after consumer confidence gains in mid summer.

That's the prime finding of a First Insight study, "The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors," according to a press release.

The survey reported a 25% increase, since July, in the number of consumers admitting they are "very or somewhat worried" about the coronavirus, from 51% to 64%, the highest one-month jump recorded since March, 2020.

The findings also indicate more than half of consumers will be cutting back on spending.