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Designers need bigger role in customer experience: Brunner
September 11, 2008
DEXIGNER: The huge success of design-driven products like the iPhone demonstrates how the good design practice can drive business to new heights. Designers, then, should play a key role in creating the broader customer experience that allows such success to occur. So says legendary industrial designer Robert Brunner in his new book, "Do You Matter? How Great Design Will Make People Love Your Company."
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