News

Diane von Furstenberg testing 'clickable/actionable' videos on Facebook

The shopping-via-video experience allows customers to make a purchase by clicking on individual items within the video.

August 21, 2014

Clicktivated, a proprietary technology that allows any item, product or person in an online video to become clickable/actionable, announced it has partnered with global lifestyle brand Diane von Furstenberg to bring customers an innovative, interactive online shopping experience.

According to the companies, a number of other brands have been featured on Chicago-based GarmentalTV using Clicktivated technology, including Ted Baker, BucketFeet, Henry & Belle, Toms, and Lollapalooza.

This most recent Clicktivated shopping experience has been launched on the Diane von Furstenberg official Facebook page, kicking off the fall 2014 campaign for the brand. The shopping-via-video experience allows customers to make a purchase by clicking on individual items within the video.

"DVF continues to prove why it's a trendsetting fashion powerhouse," said Chris Roebuck, CEO and founder of Clicktivated. "Combining fashion and the latest e-commerce technology further separates DVF from its competitors — shoppers now have a new and exciting way to not only shop, but interact with this iconic brand."

To learn more and to shop via Clicktivated video, visit www.facebook.com/dvf.