Technology

DOOH market to grow to $21.35B in 9 years

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August 20, 2021

Globally, the DOOH advertising market should reach $21.35 billion in revenue by 2030, according to a report from ResearchAndMarkets.com.

The market expects to grow by 13% annually from 2020-2030, based on the increasing adoption of DOOH ads in commercial verticals, rapid digitization and urbanization in emerging countries, proliferation of smart cities and growing technological advancements.

The report is based on research of the global DOOH advertising market and all its sub-segments through detailed classifications. The report is also based on studies from 2017-2019 and provides estimates for 2020 and forecasts from 2021 to 2030 with 2019 as the base year because 2020 is not appropriate for research due to the outbreak of COVID-19, according to the report.

The report also covers competitive scenarios and the predicted trend and profiles of key vendors including market leaders and important emerging players.

Some of the most significant companies in the DOOH market include: BroadSign International, Clear Channel Outdoor Holdings, Daktronics, Exterion Media Group, EyeMedia, JCDecaux Group, Lamar Advertising Company, oOh!media Limited, Outfront Media, QMS Media Limited, SevenOne Media GmbH, Stroer SE & Co. KGaA, Talon Outdoor and The Times Group