News

E-commerce wellness index up 20 percent in April

May 18, 2010

MyBuys, provider of personalized recommendations for multi-channel retailers, has released the latest edition of its MyBuys E-commerce Wellness Index, which measures the overall health of U.S. e-commerce and tracks key trends among retailers.

The April Index is up 20 percent compared to the same month one year ago. The health and wellness of the retail industry is supported by an increase of 23.6 percent in non-promoted items sold. And for the first time this year, sales of discounted items decreased 21.4 percent during the month versus April 2009, and they accounted for an average of 18 percent of total sales in April. The average depth of discount was down more than 2 percentage points from the previous year to 25.7 percent. Total revenue growth over the month was 2.2 percent greater than April 2009.

"Retailers are continuing to grow and regain a position of stability as their margins improve on the strength of non-discounted sales," said Robert Cell, CEO of MyBuys. "Retailers with personalized merchandising strategies benefit even more as their average order values are $10 greater across the industry on orders with personalization compared to those without. We are excited to see these trends in shopping and purchase behavior continue into the second quarter as month to month improvements turn into sustained growth for Internet retailers."