E-tailer pooling customer ratings across multiple sites

Retail Week: Appliance e-tailer DRL plans to pool customer ratings and reviews from its own Web sites and white-label sites it runs for other retailers, including Boots. DRL, which also runs Marks & Spencer's branded appliances site as well as its own brand, plans to roll out the reviews to all nine sites it owns in the next few months.

By using all of the product reviews it collects on each of its sites, customers get access to richer content whichever site they chose to shop through.

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