Consumer Behavior

Economy impacting consumer grocery shopping

Photo by istock.com

December 14, 2022

Economic conditions in the U.S. are "significantly" impacting nearly all consumer shopping habits, with more than two-thirds, 69%, reporting they're struggling to pay grocery bills.

Those are top findings of a Swiftly survey that also revealed 83% of those polled rely on some form of coupon, rewards app or loaylty program when shopping. Well more than half, 74%, have changed grocery shopping habits in the last year and 33% are shopping in-store more than in past years, according to a press release on the findings.

"The grocery sector is at a turning point. After massive e-commerce growth throughout the pandemic, we are beginning to see a transition as consumer spending is tested by inflation and a looming recession. Furthermore, the potential consolidation of giant supermarket chains could also lead to increased prices, which would be especially hard for consumers to absorb in today's challenging economy," Henry Kim, co-founder and CEO of Swiftly, said in the release. "Findings from this survey amplify the need for today's brick-and-mortar grocers to solidify and own digital customer relationships and modernize digital revenue streams in order to be competitive and maintain a loyal customer base."