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Emcien technology to help retailers understand customer-buying patterns

August 14, 2012

Emcien Corp. has released its latest version of EmcienPatterns, a solution that analyzes customer buying patterns to provide actionable insights for managing product proliferation most profitably. The latest release improves interactivity and usability, leveraging the influx of big data, Russ Caldwell, CTO, Emcien, said in a company press release.

"EmcienPatterns solves the big question retailers are asking, 'what is selling and who is buying,'" he said. "It analyzes the critical connections between products based on real time customer-buying patterns. This latest version enables managers to do their jobs more efficiently and with more confidence in their decisions."

He said the new version of EmcienPatterns offers:

Category Explorer: This interactive tool allows users to inspect the connections between item categories. Users can compose a list of categories or view the recommendations from EmcienPatterns. Using this tool reveals how transactions, from customers or internal business processes, drive connectivity and how users can take advantage of those connections.

Actionables: This new feature reveals highly connected groups of items that can be used for cross-promotion as well as those very isolated and slow-moving items that can be removed. It also exposes those items that should be grouped together on a shelf.

Substitution: This improved feature reveals which items have the greatest inventory reduction opportunities and those items that customers willingly substitute when one of the items is not available.

Item Graph: Improvements to the item-graph display reveal an even richer depth of connectivity between items based on customer buying patterns.

Connection Search: This new search interface allows users to query for interesting and relevant item connections. As an example, retailers may view which categories have the most connections and yield the highest profit when sold together.

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