News

Empathica expands GoRecommend to Twitter, e-mail

January 9, 2011

Customer experience management solutions provider Empathica Inc. announced today its GoRecommend solution has expanded the company's coverage of social media platforms, now offering customers the opportunity to become brand advocates via Twitter and e-mail in addition to Facebook.

GoRecommend, which launched in June 2009, allows consumers to promote positive retail experiences using a simple, automated referral process that is easy for a retailer to implement. After customers complete a retail experience survey, the GoRecommend engine prompts those who were happy with their experience to make an online recommendation. GoRecommend now has the ability to give satisfied customers the opportunity to make a referral and become a brand advocate via Twitter and e-mail as well as Facebook, which greatly extends the reach of the solution.

"The new additions to GoRecommend broaden its capabilities as a marketing tool, virally allowing brand advocates to share positive brand recommendations with their networks in a multi-channel manner," Empathica senior director of product management Jeff Chemeres said in the announcement. "Adding Twitter and e-mail capabilities further increases the opportunity for positive brand impressions to extend their reach on social media channels."